Foorban is revolutionising the office lunch by delivering chef-quality, healthy and balanced meals directly to workplaces.

Our challenge was to build powerful brand awareness and clearly differentiate Foorban from standard food delivery services. To do so we put a spotlight on their smart fridge solution, aiming to communicate the incredible variety of meals that meet diverse dietary needs.

We went big and bold. The goal was to make the benefits of having Foorban in your office impossible to ignore.

Foorban hit the streets of Rome, Bologna, Ferrara, Parma, and Reggio Emilia with a high-impact Out-of-Home campaign.
Using high-visibility formats like full-bus backs and MUPIs, we crafted a clean, direct visual message for people on the move.
To make the brand more approachable, we introduced a playful twist: integrating the double "OO" from Foorban into the Italian word for "good," creating “buOOno.” This sonic branding added a layer of warmth and personality, making the communication feel as fresh and inviting as the food itself.