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Connect

Project type

Branding / Typography

Date

2023

Location

London

Role

Brand Lead Designer / Typography

Brand Designers

Atul Dawkhar / Sabrina Bisi / Tanmayee Ingale

Typography

Atul Dawkhar / Sabrina Bisi / Tanmayee Ingale

Editorial

Hanna Grech Pirotta / Nayera Ramadan

Branding & Typographic project for the brand identity of the Postgraduate Showcase 2022 at the University of Arts London.

The project Connect, created for the dynamic MA Graphic Branding & Identity cohort showcased during the final Post Graduate Show at the London College of Communication (UAL).

Our mission? To identify a visual language that reflected the essence of our course and translated our shared values into branding. We rallied around the theme of connection, symbolising the ties binding us, the professional realm, and the intersections of diverse cultures, interests, and stories.

Through briefings, focus groups, and questionnaires, we distilled our values and crafted a ‘connection’ concept, seamlessly integrating typography and graphic elements into a grid. This grid became our canvas for endless creative possibilities and connections.

Our branding application illuminated the space and captured the crowd’s attention. We even successfully organised a poster workshop, fostering strong engagement during the exhibition days.

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© 2023 by Sabrina Bisi

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