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Connect
Project type
Branding / Typography
Date
2023
Location
London
Role
Brand Lead Designer / Typography
Brand Designers
Atul Dawkhar / Sabrina Bisi / Tanmayee Ingale
Typography
Atul Dawkhar / Sabrina Bisi / Tanmayee Ingale
Editorial
Hanna Grech Pirotta / Nayera Ramadan
Branding & Typographic project for the brand identity of the Postgraduate Showcase 2022 at the University of Arts London.
The project Connect, created for the dynamic MA Graphic Branding & Identity cohort showcased during the final Post Graduate Show at the London College of Communication (UAL).
Our mission? To identify a visual language that reflected the essence of our course and translated our shared values into branding. We rallied around the theme of connection, symbolising the ties binding us, the professional realm, and the intersections of diverse cultures, interests, and stories.
Through briefings, focus groups, and questionnaires, we distilled our values and crafted a ‘connection’ concept, seamlessly integrating typography and graphic elements into a grid. This grid became our canvas for endless creative possibilities and connections.
Our branding application illuminated the space and captured the crowd’s attention. We even successfully organised a poster workshop, fostering strong engagement during the exhibition days.
















© 2023 by Sabrina Bisi